I’m genuinely passionate, endlessly curious, and deeply empathetic – qualities that keep me engaged and always exploring how to creatively solve challenges and shift consumer mindsets as a brand strategist.
In my spare time, I love to talk. I talk all the time, actually. It's what makes me an excellent strategist – I'm constantly sparking conversations to better understand the world around me and the people within it.
In a time where brands struggle to stand out, it's increasingly valuable to spark a bond that resonates,
stays around, and continues to grow.
That's where I come in.
What I do best
As a brand strategist, I seek to uncover those hidden bits of human insight floating around in the great sea of datasets and consumer patterns.
The three areas of expertise aiding me in this are strategic planning, public speaking, and client relationship management. It's these three facets that I believe round me up into a phenomenal strategist.
Strategic Planning &
Brand Personality
Strategic planning and brand personality set the foundation when crafting meaningful and steadfast connections with audiences. By aligning business objectives with a distinct brand voice, I ensure that every facet of the campaign reflects the brand’s core identity.
My empathetic approach helps brands stand out in a crowded marketplace by combining creativity and
data-driven insights to shape an impactful brand identity that resonates with the target consumer.
Public Speaking & Communications
With an extensive background in theatre and speech, I’ve honed the art of audience engagement – developing skills that have shaped me into a dynamic and captivating public speaker over the course of 12 years.
As a strategist, it's not just enough to capture fragments of data that stick out. The ability to craft compelling insights is a necessity, ensuring that key messages resonate during the pitch and drive action throughout the campaign.
Client Relationship Management
Client relationship management is where my extroversion and positivity truly shine. I thrive on building meaingful relationships and take pride in being the bridge of communication between clients and the team.
Having worked in customer service roles throughout the last decade, I've become intuitive to clients' needs. Whether it be at my Account Executive internship, within my Campus Tour Guide position, or simply during collegiate course projects, I ensure that messaging resonates with each individual based on unique thoughts, opinions, and needs that I have learned to perceive instantaneously.
My 3 favorite categories in the consumer sphere
1. Restaurant & Hospitality
With 10 years of experience in the food service industry – working as a cashier, chef, hostess, and server – I’ve developed a deep connection to the restaurant world and a strong appreciation for those who contribute to it. Moving forward, I aim to continue my involvement with the industry, promoting the art of dining and supporting its people throughout my career.
2. CPG & Consumer Brands
While studying abroad, I found myself wandering local grocery aisles and visiting McDonald’s in every European country I explored. My friends were annoyed by the constant detours, but I was fascinated by how global brands adapt their messaging to resonate with different cultures. I hope to work with CPGs and consumer brands on a global scale, uncovering the cultural nuances that shape how we connect with consumers around the world.
3. Entertainment & Theatre
As a former (and proud) theatre kid, I’ve always felt a pull to return to the industry that shaped me. I have deep admiration for entertainment companies of all sizes and would love the opportunity to collaborate with actors and producers to bring powerful stories to wider audiences, sharing the world of theatre that has meant so much to me throughout my life.